Türkçe
EnglishThe Book by the Man Who Advises Giants Like Google and Red Bull: Small Data
Based on seemingly small but highly significant data—such as how we purchase and use products—the author highlights details that every marketer and brand expert should be aware of, revealing the secrets behind best-selling products. This book is written for anyone who wants to understand all the factors influencing purchasing decisions.
A review from Kitapyurdu suggests:
"E-commerce Expert Melit Çat commented on the book as follows: 'This is a book by a man who advises giants like Google and Red Bull. For instance, he noticed that Saudi women are extremely selective about cosmetic products and discovered something surprising in Russian supermarkets. He also made a different discovery in the Scandinavian furniture industry.'"
He explains it this way:
"We observed Saudi women in their homes. Gold, purple, and bright colors dominated their home decor. Their clothing and accessories were luxurious and flamboyant. We redesigned the cosmetic products according to these local preferences, and sales began to skyrocket. In Russian supermarkets, they noticed a fear of 'scarcity' (a subconscious legacy from the Soviet era). Similarly, the fact that Scandinavian youth live in small apartments made it a necessity to design 'minimalist and multi-functional' furniture. All of these insights were observed in local, cultural, and smaller data fragments—personally, right beside those people, in their homes, and in their daily lives..."
In short, Small Data explains how to gather such grand (one might say sociological) analyses from tiny details. It is a solid book; I highly recommend it.
